JOHN LODDER: Why and how CEO’s should stimulate Innovation in their company
Croatia fell down from rank 76 (2011) to rank 81 of 144 countries in this year’s Global Competitiveness Ranking. (World Economic Forum, Sept. 2012) One of the key factors that need improvement is innovation in the market sector. And that is a point where CEO’s can make decisions to focus their strategy upon.
Of course there are more important factors but innovation seems key to me and I will explain why.
