ALEN MAJER: What are Sales Objections?
Certain objections exist to every proposition in the world. What would a soccer, football or basketball game be like without the blocking of shots? And what your proposition is determines what the objections are.
Call on a thousand average people to whom your proposition is salable. You'll find the same objections on the lips of the majority of them. And these objections, boiled down and standardized, resolve themselves into a very small number.
